The cosmetics supply chain: when longevity relies on nature and technology
The cosmetics & personal care market is very rich, dynamic and everlasting due to the fact that it can easily meet any user profile, independently of age, sex, culture, economic, demographic or sociological trends. It will always be driven by these fundamental factors as well as globalization and the digital revolution, leading to the emergence of new targets and differentiated customer experiences. In this whitepaper, we elaborate the challenges facing the cosmetics market nowadays and some adopted solutions. Looking to the near future, many technological trends are especially leveraging Artificial Intelligence to personalize products and services to ensure consumer engagement anytime and anywhere.