Connecting consumers, products and brands through unique digital identities: welcome to the future of beauty
TRUST AND TRANSPARENCY: UNIQUE DIGITAL IDENTITY TO PROTECT YOUR COSMETIC PRODUCTS
Counterfeit cosmetic products pose a real threat to consumers and brands.
Unique digital product identities empower beauty and cosmetics companies to mitigate the financial impacts of counterfeits and diversion by capturing real-time data at every node of the supply chain, ensuring that only genuine products are making their way to consumers.
Traceability also enables full transparency within the network of suppliers, manufacturing contractors, co-packers, distributors, and resellers in store or online. Real-time visibility also contributes to stock optimization, to maximize overall efficiency and sustainability
FIGHT COUNTERFEITS, CONTROL PRODUCT DIVERSION
Fake beauty and cosmetic products bypass quality control processes and regulatory governance, which means they can contain harmful substances. They mimic the originals, undercutting sales and harming brand reputations. Unique digital identities can be the first line of defence against counterfeits, which the OECD said accounted for 2.5% of world trade in 2019. Traceability also provides powerful tools to identify product diversion, or parallel markets, alerting relevant stakeholders when products are scanned at a location that does not match with the distribution plan.
GUARANTEE QUALITY AND INTEGRITY
But there’s more. Unique identities allow the association of an extremely wide amount of data related to production processes with the product itself. Such is the case of quality data coming from visual inspection systems that are deployed to ensure product quality and container integrity on production lines (eg. filling level, weight checking, label application), in line with legal requirements and with Good Manufacturing Practices.
From ingredients traceability to packaging controls and supply chain monitoring: tracking more information from your production processes and your cosmetics products means optimizing stocks and minimizing waste, to establish a new, technology-enabled standard for your ethical practices and sustainable strategies. Product transparency becomes competitive advantage, supporting brand values and generating consumer trust.